MEET THE BUYER EVENT MARKS COUNT DOWN TO
CIIE IN NOVEMBER 2021
Last week, the organisers of the largest importer tradeshow in China - CIIE - (China International Import Expo) held a pre-show event at the Greenland Global Trading Hub . As a tenant of Greenland, and upcoming exhibitor at CIIE, Sinowei were invited to attend this event and present our client brands to a bespoke group of buyers from the retail, wholesale and online marketplaces from across China. A hugely successful event, this was one of many pre show activities that will take place before the main CIIE show in Shanghai in November.
If you are a European or UK based food and beverage producer, interested in exporting to China - there is still time to join us at the 5 day show in November - the biggest import exhibition in China and globally.
Contact our events team for more information: firstname.lastname@example.org.
SINOWEI STUDIO PRODUCTIONS
A unique part of the Sinowei client package is the production of bespoke client video content, prepared in house by Sarah and Kelly from Sinowei. Presented in English by Sarah, Mandarin by Kelly, the video is an invaluable marketing tool in communicating the characteristics of the brands to the Chinese consumer via the main social media channels in China such as Weibo, Douyin (TikTok), Bilibili, WeChat and Baidu.
LATEST FOOD & DRINK
GEN Z FAVOURS CONVENIENCE TRENDS - CHINA SIDE
Self heating meals, meal replacements, powdered drinks and nuts are among the most popular products with young consumers in China - better known as Gen Z, these consumers favour convenient, quick snacks and meals, according to statistics from Pinduoduo , whose marketplace attracts the highest proportion of Gen Z consumers with 824 million active annual consumers. Great opportunity for snacking brands across Europe!