Private label your brand in China

Sinowei also offer comprehensive private label services to clients wishing to sell products catered to the Chinese market. We work with companies from across the UK, Europe and U.S to develop branded products for China, mainly in the food and beverage sector.

Prior to establishing in China, our team worked with many of Europe’s leading manufacturers to fulfil private label contracts with UK and Irish retailers such as Marks and Spencer’s, Tesco, Sainsburys, Aldi, Musgrave and Dunnes.

To enter China is to start again. Even the most successful companies around the world can struggle to win business in the country, due to a lack of understanding of Chinese language, culture and lifestyle. Our team of market experts leverage their experience to tailor product offerings, formulations, package design and marketing strategy to resonate with the intended audience.

Moreover, Sinowei distinguish itself through commitment to quality and sustainability. Recognizing China’s increasing consumer demand for products that are not only delicious but also ethically produced, we aim to work with suppliers who integrate sustainable practices throughout their supply chain. By doing so, we help clients build brands that stand out in China’s crowded F&B market and contribute to a more sustainable industry future.

Sinowei clients for private label services come from both supplier and buyer backgrounds.