Sinowei Ltd, a UK-based company, is incorporated. They make their first public appearance at the Ireland-Asia business summit in Nass, Co. Kildare, representing Irish food and drink brands to Chinese buyers. Founder Gerry O'Reilly builds a significant business network in Asia, including China. Sinowei gains authority to purchase commodity products for Chinese state-owned enterprises, focusing on beef, pork, and poultry.

Sinowei introduces the Shanghai team to Ireland, showcasing Irish seafood and whiskey. They establish a Shanghai subsidiary and obtain an official Chinese import-export license. Sinowei opens its first Import Pavilion in Shanghai, representing UK brands and hosting a launch party attended by government representatives from Ireland, UK, and China.

The COVID-19 pandemic significantly impacts operations, causing temporary closures and restricting international travel. Sinowei quickly adapts by hosting virtual events for stakeholders, including a St. Patrick's Day live stream. Additionally, the company engaged in digital marketing campaigns to sustain awareness and maintain connections with partners, ensuring the momentum of ongoing projects despite the challenges.

As restrictions begin to ease, Sinowei makes a strong comeback, actively participating in prominent international trade fairs such as CIIE and Anuga, reinforcing its presence in global markets. The company also celebrates Chinese New Year with vibrant activities across Shanghai and Belfast, fostering cultural exchange and brand visibility. This year marks a pivotal step in reconnecting with partners and audiences worldwide.

Despite ongoing challenges, including a lockdown in Shanghai, Sinowei continues its commitment to growth by exhibiting at major food expos and hosting events. At The Business Show in London, Sinowei encourages companies to re-explore the potential of importing from China. These efforts demonstrate resilience and a forward-looking approach to supporting global trade.

Sinowei expands its capabilities, launching a sister platform to enhance sourcing services from China and establishing a joint venture in the Philippines to support market diversification. With travel restrictions in China lifting, Sinowei embraces new opportunities for international collaboration and makes a significant impact at key food and drink import expos in Shanghai. The year underscores Sinowei’s adaptability and strategic growth initiatives.

Sinowei continues to thrive, engaging in major international trade shows and celebrating the Chinese New Year with cultural showcases that highlight their growing global connections. This year also emphasizes innovation and sustainability in the trade sector, as Sinowei strengthens partnerships with clients and leverages its expertise to navigate evolving market dynamics.