We import, market & sell western brands in China from Science, Technology, Electronics, Pharma, Healthcare, Food & Drink.

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About Us

Sinowei is a company based in Shanghai and Belfast. We import, market and sell western brands into China. Whether our clients are China curious or China serious, we ensure their products are China ready and China compliant.

In China we manage B2B and B2C. We sell to Chinese retailers, wholesale-distributors and directly to Chinese consumers. We mainly focus on food, beverages, commodities, FMCG, health and beauty, cosmetics, perfume and fashion. We have warehousing, logistics and can deliver to consumers as well as businesses around all of China.

Doing business in China.

In 2021, travel to China is impossible unless you are prepared to quarantine for 21 days. So, we are lucky that our China team can travel freely in the country and as a result we have exhibited in several trade shows during 2021. This included Hainan, Shenzhen, Beijing and Shanghai.
We have a fantastic showroom in the G-Hub Shanghai, which is marketed as the United Kingdom import pavilion. We work with producers of quality brands from over 15 countries.
Western social media doesn’t work in China. No Google, Facebook, Instagram, YouTube, Pinterest, Snapchat, instead we have WeChat, Weibo, Douyen. We are extremely competent in reaching Chinese consumers via Chinese social media channels and online marketplaces. This is the main route to connect with consumer traffic, where we are competent selling on TMall,, Taobao, Redbook and BiliBili.


Companies & brands we represent in China

Successfully marketing brands in China.

Sinowei is a China centric focused company led by a team of experienced entrepreneurs and talented individuals with the skills, attitude and expertise required to win business in China. Our team of highly educated executives are multi-lingual professionals who know how to conduct business in China.

Featured Case Studies

Read how we have successfully launched these brands in China

We de-risk selling your products in China. Get in touch for a free brand consultation.

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