Cawston Press is a UK-based beverage company known for its commitment to crafting refreshingly natural drinks. With their “crisp” and “deliciously tart” flavours, Cawston guides us on a tour of the Great British kitchen garden. Sticking to their promise of “no-jiggery-pokery” since 1986, the company have pressed their passion into over twenty markets and were keen to venture China.
China, the second largest market for soft drinks, is undergoing a significant transformation, driven by the growing preference of “better-for-you” alternatives. As the middle class expands, there is an increased demand for healthier options that offer both flavor and nutritional benefits, without the high sugar content traditionally associated with sodas.
Starting with the team in Belfast, we worked with the client to translate all marketing materials and prepare customs clearance documents before shipping samples to Sinowei Shanghai. Trademark protection was registered both in English and Chinese. Sinowei Shanghai conducted in-depth research of carbonated drinks in China, with focus on the imported and “better for you” categories.
We worked with the client to create Cawston’s digital strategy for China. Sinowei Studios created a series of short bilingual videos of summer mocktails recipes using Cawston Press Sparkling Cans. These aesthetic serves with natural ingredients helped reinforce the brand’s value of making healthier choices without sacrificing flavour. The team officially launched Cawston Press at the CIIE in November 2022. The brand has since been exhibited at several trade fairs across the country, including Shandong, Chengdu and Beijing.
Cawston has impressed the market with their clean labels, crisp mouthfeel as well as their light and fresh package designs. After a year of building awareness through online and offline activities, the first trial orders of Cawston Press are set to land in China, May 2024.
Whether you’re seeking to expand your brand in China, require expert guidance on navigating the market, or would like to learn more about our services, the Sinowei team is here to assist you.
Get in touch with us today for tailored solutions that drive success.
Room 202 & 203,
No.1 Lane 1588,
Zhuguang Road,
Quingpu District,
Shanghai 201702
+86 021-59283775
River House,
48-60 High St.
Belfast
BT12BE
Kemp House,
152-160 City Road
London
EC1V 2NX
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