Insight into China’s highly anticipated Golden Week national holidays

Shot of Shanghai’s financial district called Lujiazui China’s Golden Week holidays are among the most significant and anticipated times of the year, offering millions of Chinese citizens a rare opportunity for extended travel and leisure. These two national holidays not only highlight China’s cultural heritage but also have a profound impact on the country’s economy […]

Western Confectionery Exports to China: A Growing Opportunity

Over the past year, Western confectionery exports to China have seen significant growth, driven by the increasing demand for premium and diverse sweet treats among Chinese consumers. As China’s middle class continues to expand, so does their appetite for high-quality, international confectionery products. This presents a lucrative opportunity for Western confectionery brands looking to tap […]

Maximizing Brand Impact with KOL Marketing in China

Introduction to KOL Marketing Key Opinion Leaders (KOLs) have become indispensable in China’s marketing landscape. Unlike traditional influencers in the West, KOLs in China are deeply embedded within the culture and digital ecosystem, making them powerful voices that can shape consumer behaviors and drive significant brand engagement. Why KOL Marketing is Crucial in China The […]

FHC 2024 in Shanghai: A Premier Trade Show for the Food and Hospitality Industry

What is FHC? FHC, or Food & Hotel China, is one of Asia’s leading trade shows dedicated to the food, beverage, and hospitality sectors. Launched in 1994, FHC has grown into an international platform that brings together thousands of exhibitors and visitors from across the globe. The event is renowned for its comprehensive showcase of […]

Consul General Zhang Meifang Meets with CEO of Sinowei

On January 28, 2020, Consul General Zhang Meifang met with Gerry O’Reilly, CEO of Sinowei Limited. They exchanged views on the company’s operations in China, business development and other relevant economic issues. Mr O’Reilly said that the Chinese government firmly supports trade liberalisation and economic globalisation, and has taken the initiative to open up its […]

Consul General Zhang Meifang Meets with Representatives of the Northern Ireland Government and Enterprises

The China International Import Expo (CIIE) is an important opportunity to deepen mutually beneficial economic and trade cooperation between China and Northern Ireland. On February 19, 2020, Consul General Zhang Meifang and Gerry O’Reilly, CEO of Sinowei, met with Andrew McCormick, Director General of International Relations of the Northern Ireland Government, Emma Marmion, President of […]

Doing business in a globally connected world

by Gerry O’Reilly – CEO Sinowei The world is inter-connected globally, which we are now only too aware. In 2019 I made a decision to invest in a trading office and showroom in Shanghai, China. So, we hired a crew, designed and fitted out the showroom. In November 2019 we opened our doors, in the […]

China International Import Expo 2020

CIIE 2020 Do you want to join us at our booth at the CIIE or have your products exhibited by us, with our expert team of translators, who can promote your products at the show and also at our showroom, website, WeChat and many more? CIIE attracts importers from every province in China and across […]

China International Consumer Products Expo 2021

Last week, our Shanghai team visited the beautiful island of Hainan to exhibit at the consumer products expo. We launched a number of great brands from Ireland, UK and Europe, new to China. Hainan’s Free Trade Port presents great opportunities for western brands due to lower import tariffs and duty-free allowances given to Hainan consumers. […]

Meet The Buyer Event Marks Count Down To CIIE In 2021

MEET THE BUYER EVENT MARKS COUNT DOWN TOCIIE IN NOVEMBER 2021 Last week, the organisers of the largest importer tradeshow in China – CIIE – (China International Import Expo) held a pre-show event at the Greenland Global Trading Hub . As a tenant of Greenland, and upcoming exhibitor at CIIE, Sinowei were invited to attend […]