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3Leaf Case Study: Irish Dairy in China’s Health Market

3Leaf is a range of nutritional powder made from 100% Irish milk. The brand pays tribute to the supreme quality of Ireland’s dairy produce and our native flora. 3Leaf’s dual lines cater for the specific nutritional needs of both children and adults. With over 24 vitamins and minerals, protein, fiber and several flavours to choose from – 3Leaf is an ideal fit for China’s flourishing health market. The company has a portfolio of premium brands, positioned in the high-end segments of leading internationally recognized product categories.

3Leaf export to China - Sinowei

Market Research and Objectives

China’s functional food and beverage market, particularly in the dairy and health segments, has experienced remarkable growth over recent years. Ingredient safety and quality are primary concerns across the key consumer groups. Many are seeking out products which can serve as healthy meal replacements for the whole family – as well as enhance immunity as well as sleep quality.

Project year: 2023


Starting with the team in Belfast, we worked with the client to translate all marketing materials and prepare customs clearance documents before shipping samples to Sinowei Shanghai. Chinese customs recently issued new regulatory requirements on imported dairy products, which the Sinowei team were able to complete for the client. We conducted an in-depth analysis of China’s nutritional powder sector to plan an effective launch.

3Leaf export to China - Sinowei

Brand Activation

In a market known to be wary of new products, it was vital to promote the client’s brand pillars of “delicious taste”, “100% Irish milk” and “simple nutrition” found in 3Leaf powder. Partnering this with their Origin Green credentials, the team were excited to officially launch 3Leaf at FHC, Shanghai in November 2023.

3Leaf export to China - Sinowei


Since launching with Sinowei in Q4 of 2023, 3Leaf has been praised for its simple and flavourful solutions to a mass of China’s health concerns. China’s recognition of Irish dairy standards has strengthened 3Leaf’s credibility with potential customers. The greatest opportunities thus far are presented by China’s pharmaceutical outlets as well as e-commerce.

3Leaf export to China - Sinowei

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Whether you’re seeking to expand your brand in China, require expert guidance on navigating the market, or would like to learn more about our services, the Sinowei team is here to assist you.
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