Why is Chinese New Year celebrated in Jan/Feb? Lunar vs Solas Calendars?

Why is Chinese New Year celebrated in Jan/Feb? Lunar vs Solas Calendars?

A cool thing about the Chinese, is they’re great travellers and seekers of adventure. As a result, we’ve seen waves of Chinese emigration throughout history and their influence can be seen all over the world. An example of this is the fact that twenty countries and regions recognise Chinese New Year as a designated day. In the run up to Chinese New Year 2022, we want to help build a better understanding of this festival and answer your questions!

Why does Chinese New Year fall in Jan/Feb?

As one of the top questions we were asked – it would be a good one to start with.
First, we must recognise that time is man-made. No, we’re not playing God – but the hourly, daily, monthly and annual segmentation beyond “night and day” was created over the history of mankind.

According to a recent estimate, there are about forty calendars used in the world today – so it’s no wonder we see several time conflicts. The main roots of human time-keeping are derived from Lunar and Solas Calendars. What’s the difference? In short – the celestial body used to measure the passage of time: moon or sun.

Solas calendars are based on the position of the sun in relation to the stars behind it. One year equals the time required for the earth to rotate around the sun. Seasons and time are measured between the vernal equinoxes. We see 365 days in the Solas year with the exception of leap year which helps synchronise the additional 0.25 days it takes for full earth-sun rotation.

Lunar calendars are based on cycles of the moon phases. A month is measured from one new-moon to the other. We see 354 days in the Lunar year, give or take. Lunar Calendars are still in wide use, particularly in Asia to keep track of religious festivities.

This is why Chinese New Year is nearly a month after Western countries. Since ancient times, China has followed the lunar calendar to plan the cultivation and harvesting of crops, which has also evolved into the 24 solar terms.

Some of the oldest calendars known in history were Lunar. Past societies emphasised the genuine connection between human behaviour and the moon.

Ultimately, we are controlled by both cycles in different ways. Let’s hope this New Moon of 2022 brings a joyful and prosperous year for us all! Gong Xi Fa Cai! 

Export Bottled Water to CHINA

Export Bottled Water to CHINA

In a country that accounts for twenty-percent of the world’s population but only seven-percent of its fresh water supply, it’s no surprise that China is the largest bottled water market.

Three key driving factors for this are;
(1) Water pollution and several water scandals in the food and beverage sector
(2) Expansion of China’s middle-class
(3) Growing emphasis of water benefits and healthy lifestyles

Despite China’s shift to e-commerce platforms, the majority of bottled water sales are offline. However, it’s expected to move with the trend and predicts a ten-percent growth for online sales by 2023. In the interim, brands are still expected to promote themselves online to increase visibility and engage with consumers.

While the industry is largely dominated by domestic brands, consumer trust is diminishing due to the country’s numerous water contaminations seen in the last two decades. Foreign imported brands have always been viewed as ‘premium’ water which is now working in their favour.

This is presenting a real opportunity for international brands to hone in on. The most successful brands have a distinctive bottle design and demonstrate they are “eco-responsible” in their practice.

If you have a quality water brand that you’d like to export to China, get in touch with a member of our team and we’ll be happy to help.

T: +44 02890233642
E: sarah@sinowei.co.uk

United Kingdom Import Pavilion at CIIE 2021

United Kingdom Import Pavilion at CIIE 2021

And… that’s a wrap for opening Day at the
China International Import Expo 2021!

That’s a wrap for the CIIE opening day in Shanghai! A lot has happened since -we were here last. Until November 10th, all attendees will be able to visit our booth [ 2.2 A5 – A6 ] where we are showcasing our diverse portfolio of products from across the UK.

We’ve a wonderful range of whiskies such as Republic of Whiskey from Northern Ireland, London Square Whisky from England and

CIIE is one of the most important events in the country for trading companies and the team have done an incredible job over the last few weeks preparing. With samples for the show still arriving in Shanghai up until yesterday, it’s safe to say the team have been busy!

One of the highlights was President Xi Jinping’s keynote speech, in which he put great emphasis on continuing economic globalization and furthering China’s importation of foreign goods.

“China will firmly share market opportunities with the rest of the world. China has a population of over 1.4 billion and a middle-income group of more than 400 million people. Our annual import in goods and services is valued at around $2.5 trillion. All this offers an enormous market. Going forward, China will lay more emphasis on expanding import, and pursue balanced development of trade.”

“For a boat to sail upstream, it has to forge ahead or be driven backward. We must stay on top of the prevailing trend of economic globalization, and support countries around the world in opening up wider while rejecting unilateralism and protectionism.”

Sinowei will continue building trade relations between China and European companies, as well as aiding a deeper understanding of this monumental market.

Cheers Whiskies and Spirits Club Launching

Cheers Whiskies and Spirits Club Launching

#Cocktails anyone?

What a launch party for our Cheers Whiskies and Spirits Club! A huge congratulations to our #Shanghai team who did a wonderful job hosting in our Showroom. With #CIIE just days away, we thought we’d invite some guests to meet the team and learn more about our products. Cheers Club is an exclusive member only club where members can sample some of the finest whiskies and spirits from Europe. Not only do our members have the luxury of sampling these lovely liquids, but they will find themselves immersed in the culture, the story and the history that surrounds them. Thank you to everyone who made the event such a success and you can come back for more at our CIIE Stand 2.2 A5 – A6. Cheers!

奢雅时威士忌酒及烈酒俱乐部圆满完成了我们的首届鸡尾酒会!非常感谢我们远在中国的出色上海团队#上海!奢雅时俱乐部是一个我们打造的会员专属俱乐部,会员可以品尝一些来自欧洲的最好的威士忌和烈酒。在我们俱乐部中您不仅能品尝到各式各样的酒水,各个国家的酒文化,酒厂的故事和历史您都可以在这里学习到。另外,我们怀着非常激动心情告诉大家,我们的产品将于几天后开始依次进入中国进口贸易博览会的会场啦#CIIE!欢迎大家来进博会来品尝我们公司为大家选取的来自欧洲的优质的产品,我们的进博会展位是 2.2 A5 – A6,期待在会场见到你们!

#sinoweitochina #cheersclub #foodandbeverage @chinainternationalimportpavillion

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