Since 2019, Sinowei has been the trusted representative in China for numerous esteemed clients from the UK, Europe, and South America, facilitating the successful introduction and sale of their products in the Chinese market. Exporting goods to China offers vast opportunities due to the nation’s economic scale; however, it necessitates adept navigation through a complex landscape of regulations, cultural nuances, and logistical challenges. As a registered Chinese company possessing multiple import/export and business licenses, Sinowei provides comprehensive end-to-end services that ensure compliance, and maximize your market potential in China.
Our process begins with a complimentary consultation led by our Belfast and Shanghai teams. During this session, we evaluate your company, brand, and product portfolio, alongside expectations and goals for the Chinese market. We guide you through sector-specific certifications, market entry strategies, and resource planning—helping you determine whether you’re ‘China-curious’ or ‘China-serious’.
Once agreements are finalized, our Shanghai team conducts comprehensive market research and analysis, focusing on brand positioning, launch strategy, and demographic insights. This data-driven approach ensures your brand aligns with consumer preferences, purchasing behaviors, and regional trends, unlocking opportunities for success.
Sinowei bridges cultural and linguistic gaps, ensuring your brand’s message resonates with clarity and precision in the Chinese market. Our certified Mandarin-speaking experts tailor marketing messages, product designs, and business strategies to connect meaningfully with local audiences. Beyond translation, we collaborate with clients in brand localisation. With deep knowledge of cultural nuances, preferences, and taboos, we ensure your marketing messages, product designs, and business strategies are localized to connect meaningfully with Chinese audiences. This proactive approach minimizes the risk of misinterpretation or cultural disconnects, enabling your brand to succeed in this diverse and dynamic market.
Navigating China’s complex regulatory environment is critical for success. Sinowei ensures your brand is ‘China Ready’ by managing certifications like GACC, AQSIQ and CIQ, Trademark approvals, and product labels, which are important for customs compliance—empowering your business to operate seamlessly and legally in the market.
Once your brand is China ready and China compliant, Sinowei prepares your market entry and launch. This involves assigning the appropriate brand ambassador, and showcasing your products through our Shanghai showroom, providing year-round exposure to Chinese buyers. We also launch client brands at leading trade fairs across China, strategically chosen based on your product sector and timeline. These fairs span major cities including Shanghai, Shenzhen, Chengdu, Jinan, Beijing, Hainan, and Hangzhou, ensuring broad visibility and engagement with key market players.
Sinowei amplifies your brand’s reach through an integrated strategy of online and offline experiences. We leverage platforms like WeChat, Douyin, and Little Red Book to engage with Chinese consumers, while in-store networking events and live presentations boost brand credibility and visibility.
We use a combination of offline and online sales and marketing strategies to reach B2B and B2C consumers across China. Sinowei is an importer and distributor of goods in China. We sell to some of the largest retailers, supermarkets and wholesalers in the country including Olé, Sams Club, 7eleven, Starbucks and many more. We also work with Chinese state-owned enterprises to source and import Western products.
Selling through China’s e-commerce platforms is an excellent way to increase discoverability across Tier 1, 2 and 3 cities. Our core online sales channels include WeChat Mini Programs, Community Group Buying platforms, KOL and KOC collaborations, livestreaming and social media shopping.
From compliance to cultural adaptation, we transform challenges into opportunities, helping you establish a powerful presence in this dynamic market.
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Room 202 & 203,
No.1 Lane 1588,
Zhuguang Road,
Quingpu District,
Shanghai 201702
+86 021-59283775
River House,
48-60 High St.
Belfast
BT12BE
Kemp House,
152-160 City Road
London
EC1V 2NX
English (UK) 
简体中文