Dublin City Beer captures the essence of Ireland’s rich brewing tradition, renowned for its innovative approach and memorable taste. Blending classic Irish brewing techniques with a modern twist, this range of quality craft beer pays homage to some of Ireland’s greatest legends.
China’s market for craft beer has shown promising growth, driven by an increasing thirst for premium and unique international beverages. This niche market benefits from increased disposable incomes and a younger generation eager to explore diverse flavors and beer styles, which Irish craft beers distinctly offer.
Starting with the team in Belfast, we worked with the client to translate all marketing materials and prepare customs clearance documents before shipping samples to Sinowei Shanghai. China‘s trademark classification doesn‘t allow for place names to be used, so we worked with the client to create a new Chinese name which still conveyed their Irish theme. We also had to think of new SKU names for the “Renegade“ ale and “Liberator“ lager.
In classic Irish style, we shared stories of the great Irish legends who inspired DCB’s branding. Sinowei Studios created bespoke and colourful brand videos to educate Chinese consumers on the benefits of switching to craft beer. The team officially launched Dublin City Beers at the CIIE in November 2021. The brand has since been exhibited at several trade fairs across the country, including Shenzen, Shandong, Chengdu and Beijing.
The positive reception in China came as no surprise. Dublin City Brewing Co. successfully stands out in this high-end market with their rainbow array of coloured tins and distinct label textures. Partnered with the beers’ memorable, creamy mouthfeel and unique flavour profiles, our team have achieved first sales in the market from August 2022.
Whether you’re seeking to expand your brand in China, require expert guidance on navigating the market, or would like to learn more about our services, the Sinowei team is here to assist you.
Get in touch with us today for tailored solutions that drive success.
Room 202 & 203,
No.1 Lane 1588,
Zhuguang Road,
Quingpu District,
Shanghai 201702
+86 021-59283775
River House,
48-60 High St.
Belfast
BT12BE
Kemp House,
152-160 City Road
London
EC1V 2NX
English (UK) 
简体中文