Dublin City Beers

Dublin City Brewing Co

Dublin, Republic of Ireland
Export

Objective

- Test the market for Irish craft beer
- Manage customs clearance & shipment
- Introduce new sales opportunities via B2B and B2C

Project Year: 2022

Background

Dublin City Brewing Co is an independent brewing company located in Ireland. The owners wanted to test the appetite for this unique range of crafted beers in the Chinese market.

Process

Starting with the team in Belfast, we translated all the product and company information; and prepared all the necessary custom documentation required for GACC approval.

Result

Chinese consumers’ purchasing habits are dramatically changing- the young generation continues to seek new products with a unique taste, high quality, and freshness – this makes this audience a key target for the, Dublin City Brewing craft beer range. The feedback from the shows was extremely positive, with buyers extremely impressed with the quality and unique packaging of the brand.

Sales

With samples shipped, the team in Shanghai launched the range of beers at the CIIE show in November. Meet the Buyer events were organised before and during the show.

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