Happy Monkey Drinks
Good Natured LimitedBelfast, Northern Ireland
Export
Objective
- Introduce brand at major tradeshows
- Manage customs clearance & shipment
- Introduce new sales opportunities via B2B and B2C
Project Year: 2020
Background
Happy Monkey Drinks is a hugely successful and established brand in the UK and Europe. Having exhibited at two major tradeshows in China but not achieving success, the owners at Happy Monkeys worked with Sinowei to set up new sales opportunities in the market.

Process
Starting with the team in Belfast, we worked with the client to prepare all marketing material, customs clearance documentation and organised samples for the team in Shanghai.
Market Feedback
From Shanghai, the team reached out to our network of suppliers and exhibited at several tradeshows across China including three CIIE tradeshows, SIAL, the National Food Expo and the RCEP (Shandong) Import Expo.


Sales
Happy Monkeys is now selling in major supermarkets and community buying groups across China. One of our most successful brands, the range of smoothies and milkshakes has proved extremely popular with demand surpassing the supply capabilities of the producer.