United Kingdom Import Pavilion at CIIE 2021

United Kingdom Import Pavilion at CIIE 2021

And… that’s a wrap for opening Day at the
China International Import Expo 2021!

That’s a wrap for the CIIE opening day in Shanghai! A lot has happened since -we were here last. Until November 10th, all attendees will be able to visit our booth [ 2.2 A5 – A6 ] where we are showcasing our diverse portfolio of products from across the UK.

We’ve a wonderful range of whiskies such as Republic of Whiskey from Northern Ireland, London Square Whisky from England and

CIIE is one of the most important events in the country for trading companies and the team have done an incredible job over the last few weeks preparing. With samples for the show still arriving in Shanghai up until yesterday, it’s safe to say the team have been busy!

One of the highlights was President Xi Jinping’s keynote speech, in which he put great emphasis on continuing economic globalization and furthering China’s importation of foreign goods.

“China will firmly share market opportunities with the rest of the world. China has a population of over 1.4 billion and a middle-income group of more than 400 million people. Our annual import in goods and services is valued at around $2.5 trillion. All this offers an enormous market. Going forward, China will lay more emphasis on expanding import, and pursue balanced development of trade.”

“For a boat to sail upstream, it has to forge ahead or be driven backward. We must stay on top of the prevailing trend of economic globalization, and support countries around the world in opening up wider while rejecting unilateralism and protectionism.”

Sinowei will continue building trade relations between China and European companies, as well as aiding a deeper understanding of this monumental market.

Shenzhen Whiskies and Spirits Show

Shenzhen Whiskies and Spirits Show

A fantastic exhibition #Shenzhen #TOEwine Expo International! Well done to our Sinowei team who did an excellent job growing #brandawareness for Sinowei’s extensive drink portfolio… and even overcame extreme weather conditions in the middle of it all!

Travel restrictions have made #International trade shows and IRL meetings, feel like a dream of the past. With the Sinowei team based both in #Europe and Mainland #China, we’ve been able to represent our client companies at some of the largest exhibitions in the country.

Winning business in the most important global market has never been more accessible with our #derisked and #agile business model. This isn’t the end of our trade show travels – there’s plenty more to come in 2021…

#exports #sinoweitochina #foodandbeverage

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