Sinowei strengthening permanent presence in China

Sinowei strengthening permanent presence in China

Sinowei is opening its second Import Pavilion in China, strengthening opportunities for Western companies to trade with the world’s fastest-growing market.

 Just one month before Chinese epidemiologists identified a new virus causing pneumonialike illness, Sinowei were officially raising their flag in China. In November 2019, the first Sinowei Import Pavilion launched in Shanghai – the capital of China’s business and economic development. No one could predict what happened next…

Hope and prosperity in the Year of the Water Rabbit

After a three-year saga of the most exceptional challenges modern trading has faced, Sinowei have welcomed 2023 with the same energy as the Chinese water Rabbit: hopeful, prosperous and set for longevity.

Once I visited, I was blown away by the scale of Shanghai. It wasn’t long before I was completely sold on the idea to set up a business in China.” – Gerry O’Reilly, CEO & Founder of Sinowei.

 While many companies retreated into local markets, some have still been able to develop their China pursuits. Utilising team divisions across UK, Europe and China – Sinowei are continuing to establish opportunities for their Western clients.

Despite restrictions on inbound travel, the Sinowei team were able to represent client brands at trade fairs throughout the country, from Hainan to Shandong, building brand awareness and developing sales opportunities.

This month, Sinowei will extend their physical presence in the country, opening a second import pavilion in the city of Hangzhou – just 100km from Shanghai. Having offline touch points is essential for long term brand building; An engaging space for buyers and consumers to sample and learn more about Western products.

Sinowei’s CEO spoke about his decision to set up a permanent presence in the country, “It’s virtually impossible to win business and connections in China without having a base and team in the country.”

While easing covid-restrictions has seen a surge in travellers returning to the nation, the physical barrier was only one of many challenges companies faced – even prior to the pandemic.

Due to the distance, culture and language, a Western based, non-Chinese speaking businessperson has little chance of succeeding. It takes a full commitment to the country and all aspects of its culture to win business.

As a Chinese company, Sinowei have obtained official licenses to import and export goods from China. They also have Chinese bank accounts which allow for trusted payment transactions, both online and offline.

This month’s “reopening” of China draws similarities to their transition into globalisation in the late 1970’s. Although this time, we know the extent of China’s contribution to world commerce.

The never-before-seen annual growth rate was viewed as an inevitable boom and bust cycle. A pace described by the World Bank in 2019 as “the fastest sustained expansion by a major economy in history.”

However, China’s unique conditions, i.e. large labour force, low subsidies to the population and a rather decentralized economic system – all contribute to ongoing success and adaptability.


With ongoing uncertainties caused by Brexit, the war in Ukraine and inflation, China has proven itself intrinsic to maintaining fluidity in global supply chains.


Whether it’s exporting, importing or sourcing – the capacity for growth will see Western companies revisiting Chinese prospects which may have fallen away during the pandemic.  


Discover your China opportunities for 2023 on a free consultation with a member of the Sinowei team.






Export Bottled Water to CHINA

Export Bottled Water to CHINA

In a country that accounts for twenty-percent of the world’s population but only seven-percent of its fresh water supply, it’s no surprise that China is the largest bottled water market.

Three key driving factors for this are;
(1) Water pollution and several water scandals in the food and beverage sector
(2) Expansion of China’s middle-class
(3) Growing emphasis of water benefits and healthy lifestyles

Despite China’s shift to e-commerce platforms, the majority of bottled water sales are offline. However, it’s expected to move with the trend and predicts a ten-percent growth for online sales by 2023. In the interim, brands are still expected to promote themselves online to increase visibility and engage with consumers.

While the industry is largely dominated by domestic brands, consumer trust is diminishing due to the country’s numerous water contaminations seen in the last two decades. Foreign imported brands have always been viewed as ‘premium’ water which is now working in their favour.

This is presenting a real opportunity for international brands to hone in on. The most successful brands have a distinctive bottle design and demonstrate they are “eco-responsible” in their practice.

If you have a quality water brand that you’d like to export to China, get in touch with a member of our team and we’ll be happy to help.

T: +44 02890233642

United Kingdom Import Pavilion at CIIE 2021

United Kingdom Import Pavilion at CIIE 2021

And… that’s a wrap for opening Day at the
China International Import Expo 2021!

That’s a wrap for the CIIE opening day in Shanghai! A lot has happened since -we were here last. Until November 10th, all attendees will be able to visit our booth [ 2.2 A5 – A6 ] where we are showcasing our diverse portfolio of products from across the UK.

We’ve a wonderful range of whiskies such as Republic of Whiskey from Northern Ireland, London Square Whisky from England and

CIIE is one of the most important events in the country for trading companies and the team have done an incredible job over the last few weeks preparing. With samples for the show still arriving in Shanghai up until yesterday, it’s safe to say the team have been busy!

One of the highlights was President Xi Jinping’s keynote speech, in which he put great emphasis on continuing economic globalization and furthering China’s importation of foreign goods.

“China will firmly share market opportunities with the rest of the world. China has a population of over 1.4 billion and a middle-income group of more than 400 million people. Our annual import in goods and services is valued at around $2.5 trillion. All this offers an enormous market. Going forward, China will lay more emphasis on expanding import, and pursue balanced development of trade.”

“For a boat to sail upstream, it has to forge ahead or be driven backward. We must stay on top of the prevailing trend of economic globalization, and support countries around the world in opening up wider while rejecting unilateralism and protectionism.”

Sinowei will continue building trade relations between China and European companies, as well as aiding a deeper understanding of this monumental market.

Shipping Monkeys to China…Happy Monkeys that is!

Shipping Monkeys to China…Happy Monkeys that is!

In sales, the first orders gets everyone excited.. especially when the brand is British and the market is China. However, the harder test is; will the buyers re-order? In the case of Happy Monkey smoothies and milkshakes we are now shipping 40ft loads from 20ft loads such is the demand created by our Sinowei Shanghai team. Great to collaborate on China with Wayne and Greg at Good Natured. The brand is selling B2B but surprisingly also B2C to the Chinese consumers online via social channels, WeChat, Weibo, Little Red Book, Taobao, TikTok China.

We will be exhibiting more Happy Monkeys at the China International Import Expo in Shanghai this November… join us ?

Shenzhen Whiskies and Spirits Show

Shenzhen Whiskies and Spirits Show

A fantastic exhibition #Shenzhen #TOEwine Expo International! Well done to our Sinowei team who did an excellent job growing #brandawareness for Sinowei’s extensive drink portfolio… and even overcame extreme weather conditions in the middle of it all!

Travel restrictions have made #International trade shows and IRL meetings, feel like a dream of the past. With the Sinowei team based both in #Europe and Mainland #China, we’ve been able to represent our client companies at some of the largest exhibitions in the country.

Winning business in the most important global market has never been more accessible with our #derisked and #agile business model. This isn’t the end of our trade show travels – there’s plenty more to come in 2021…

#exports #sinoweitochina #foodandbeverage

en_GBEnglish (UK)