Consul General Zhang Meifang Meets with Representatives of the Northern Ireland Government and Enterprises

The China International Import Expo (CIIE) is an important opportunity to deepen mutually beneficial economic and trade cooperation between China and Northern Ireland. On February 19, 2020, Consul General Zhang Meifang and Gerry O’Reilly, CEO of Sinowei, met with Andrew McCormick, Director General of International Relations of the Northern Ireland Government, Emma Marmion, President of […]

Doing business in a globally connected world

by Gerry O’Reilly – CEO Sinowei The world is inter-connected globally, which we are now only too aware. In 2019 I made a decision to invest in a trading office and showroom in Shanghai, China. So, we hired a crew, designed and fitted out the showroom. In November 2019 we opened our doors, in the […]

China International Import Expo 2020

CIIE 2020 Do you want to join us at our booth at the CIIE or have your products exhibited by us, with our expert team of translators, who can promote your products at the show and also at our showroom, website, WeChat and many more? CIIE attracts importers from every province in China and across […]

China International Consumer Products Expo 2021

Last week, our Shanghai team visited the beautiful island of Hainan to exhibit at the consumer products expo. We launched a number of great brands from Ireland, UK and Europe, new to China. Hainan’s Free Trade Port presents great opportunities for western brands due to lower import tariffs and duty-free allowances given to Hainan consumers. […]

Meet The Buyer Event Marks Count Down To CIIE In 2021

MEET THE BUYER EVENT MARKS COUNT DOWN TOCIIE IN NOVEMBER 2021 Last week, the organisers of the largest importer tradeshow in China – CIIE – (China International Import Expo) held a pre-show event at the Greenland Global Trading Hub . As a tenant of Greenland, and upcoming exhibitor at CIIE, Sinowei were invited to attend […]

Just Over A Month Until China’s Moon Festival

China is renowned for its fascinating traditions and sensational celebrations. Peppered with vibrancy and generous rituals, China is home to some of the most spectacular celebrations seen in the world. There is no better evidence for this than China’s Moon Festival. Also known as “Mid-Autumn” Festival, it falls on the 15th day of the eighth […]

Shenzhen Whiskies and Spirits Show 2021

A fantastic exhibition Shenzhen TOEwine Expo International! Well done to our Sinowei team who did an excellent job growing brand awareness for Sinowei’s extensive drink portfolio… and even overcame extreme weather conditions in the middle of it all! Travel restrictions have made International trade shows and IRL meetings, feel like a dream of the past. […]

Shipping Monkeys to China…Happy Monkeys that is!

In sales, the first orders gets everyone excited.. especially when the brand is British and the market is China. However, the harder test is; will the buyers re-order? In the case of Happy Monkey smoothies and milkshakes we are now shipping 40ft loads from 20ft loads such is the demand created by our Sinowei Shanghai […]

Cheers Whiskies and Spirits Club Launching

What a launch party for our Cheers Whiskies and Spirits Club! A huge congratulations to our #Shanghai team who did a wonderful job hosting in our Showroom. With #CIIE just days away, we thought we’d invite some guests to meet the team and learn more about our products. Cheers Club is an exclusive member only […]

United Kingdom Import Pavilion at CIIE 2021 Expo

And… that’s a wrap for opening Day at the China International Import Expo 2021!   That’s a wrap for the CIIE opening day in Shanghai! A lot has happened since -we were here last. Until November 10th, all attendees will be able to visit our booth [ 2.2 A5 – A6 ] where we are […]