Just Over A Month Until China’s Moon Festival

China is renowned for its fascinating traditions and sensational celebrations. Peppered with vibrancy and generous rituals, China is home to some of the most spectacular celebrations seen in the world. There is no better evidence for this than China’s Moon Festival. Also known as “Mid-Autumn” Festival, it falls on the 15th day of the eighth […]

Shenzhen Whiskies and Spirits Show 2021

A fantastic exhibition Shenzhen TOEwine Expo International! Well done to our Sinowei team who did an excellent job growing brand awareness for Sinowei’s extensive drink portfolio… and even overcame extreme weather conditions in the middle of it all! Travel restrictions have made International trade shows and IRL meetings, feel like a dream of the past. […]

Shipping Monkeys to China…Happy Monkeys that is!

In sales, the first orders gets everyone excited.. especially when the brand is British and the market is China. However, the harder test is; will the buyers re-order? In the case of Happy Monkey smoothies and milkshakes we are now shipping 40ft loads from 20ft loads such is the demand created by our Sinowei Shanghai […]

Cheers Whiskies and Spirits Club Launching

What a launch party for our Cheers Whiskies and Spirits Club! A huge congratulations to our #Shanghai team who did a wonderful job hosting in our Showroom. With #CIIE just days away, we thought we’d invite some guests to meet the team and learn more about our products. Cheers Club is an exclusive member only […]

United Kingdom Import Pavilion at CIIE 2021 Expo

And… that’s a wrap for opening Day at the China International Import Expo 2021!   That’s a wrap for the CIIE opening day in Shanghai! A lot has happened since -we were here last. Until November 10th, all attendees will be able to visit our booth [ 2.2 A5 – A6 ] where we are […]

Exporting bottled water to China

In a country that accounts for twenty-percent of the world’s population but only seven-percent of its fresh water supply, it’s no surprise that China is the largest bottled water market. Three key driving factors for this are; (1) Water pollution and several water scandals in the food and beverage sector(2) Expansion of China’s middle-class(3) Growing […]

Why is the Chinese New Year celebrated in Jan/Feb? Lunar vs Solas Calendars?

A cool thing about the Chinese, is they’re great travellers and seekers of adventure. As a result, we’ve seen waves of Chinese emigration throughout history and their influence can be seen all over the world. An example of this is the fact that twenty countries and regions recognise Chinese New Year as a designated day. […]

RCEP Shangdong Import Expo 2022

One good thing about Summer drawing to an end – is the return to business as usual! Sinowei Shanghai have just wrapped up their first show in months. Having endured months of strict Covid lockdowns and restrictions, Hunter and Rayna did an amazing job representing our client brands in Linyi City! Located in the southeast […]

Chinese Consumption Trends for 2023: Rebalancing The Economy

“It is vital for companies not to underestimate the strength of domestic brands” While businesses are bracing themselves for a choppy start to 2023, there is also a sense of a light at the end of the tunnel. Inflation, the War in Ukraine and China’s reopening after three years of strict Covid-restrictions, are set to […]

Sinowei strengthening permanent presence in China

Sinowei is opening its second Import Pavilion in China, strengthening opportunities for Western companies to trade with the world’s fastest-growing market. Just one month before Chinese epidemiologists identified a new virus causing pneumonialike illness, Sinowei were officially raising their flag in China. In November 2019, the first Sinowei Import Pavilion launched in Shanghai – the […]