Sinowei strengthening permanent presence in China

Sinowei strengthening permanent presence in China

Sinowei is opening its second Import Pavilion in China, strengthening opportunities for Western companies to trade with the world’s fastest-growing market.

 Just one month before Chinese epidemiologists identified a new virus causing pneumonialike illness, Sinowei were officially raising their flag in China. In November 2019, the first Sinowei Import Pavilion launched in Shanghai – the capital of China’s business and economic development. No one could predict what happened next…

Hope and prosperity in the Year of the Water Rabbit

After a three-year saga of the most exceptional challenges modern trading has faced, Sinowei have welcomed 2023 with the same energy as the Chinese water Rabbit: hopeful, prosperous and set for longevity.

Once I visited, I was blown away by the scale of Shanghai. It wasn’t long before I was completely sold on the idea to set up a business in China.” – Gerry O’Reilly, CEO & Founder of Sinowei.

 While many companies retreated into local markets, some have still been able to develop their China pursuits. Utilising team divisions across UK, Europe and China – Sinowei are continuing to establish opportunities for their Western clients.

Despite restrictions on inbound travel, the Sinowei team were able to represent client brands at trade fairs throughout the country, from Hainan to Shandong, building brand awareness and developing sales opportunities.

This month, Sinowei will extend their physical presence in the country, opening a second import pavilion in the city of Hangzhou – just 100km from Shanghai. Having offline touch points is essential for long term brand building; An engaging space for buyers and consumers to sample and learn more about Western products.

Sinowei’s CEO spoke about his decision to set up a permanent presence in the country, “It’s virtually impossible to win business and connections in China without having a base and team in the country.”

While easing covid-restrictions has seen a surge in travellers returning to the nation, the physical barrier was only one of many challenges companies faced – even prior to the pandemic.

Due to the distance, culture and language, a Western based, non-Chinese speaking businessperson has little chance of succeeding. It takes a full commitment to the country and all aspects of its culture to win business.

As a Chinese company, Sinowei have obtained official licenses to import and export goods from China. They also have Chinese bank accounts which allow for trusted payment transactions, both online and offline.

This month’s “reopening” of China draws similarities to their transition into globalisation in the late 1970’s. Although this time, we know the extent of China’s contribution to world commerce.

The never-before-seen annual growth rate was viewed as an inevitable boom and bust cycle. A pace described by the World Bank in 2019 as “the fastest sustained expansion by a major economy in history.”

However, China’s unique conditions, i.e. large labour force, low subsidies to the population and a rather decentralized economic system – all contribute to ongoing success and adaptability.


With ongoing uncertainties caused by Brexit, the war in Ukraine and inflation, China has proven itself intrinsic to maintaining fluidity in global supply chains.


Whether it’s exporting, importing or sourcing – the capacity for growth will see Western companies revisiting Chinese prospects which may have fallen away during the pandemic.  


Discover your China opportunities for 2023 on a free consultation with a member of the Sinowei team.






RCEP Shangdong Import Expo 2022 – Complete

RCEP Shangdong Import Expo 2022 – Complete

One good thing about Summer drawing to an end – is the return to business as usual! Sinowei Shanghai have just wrapped up their first show in months. Having endured months of strict Covid lockdowns and restrictions, Hunter and Rayna did an amazing job representing our client brands in Linyi City!

Located in the southeast of Shandong, Linyi City is one of the two “free-trade zones” in the province. As a result, RCEP hosted 400+ exhibitors and over 30,000 trade fair visitors.

To launch your brand into the world’s largest consumer market, visit our website to discover our trade fairs throughout Mainland China.

The 16th National Food Expo 2022 (Jinan)

The 16th National Food Expo 2022 (Jinan)

CNFE national food exposition is located in China’s food industry B2B professional event. It is one of the most significant events which is UFI approved the event and awarded the “reform and opening up the 40th anniversary of the Chinese brand exhibition gold award” and more than 20 honorary titles. It was identified as a “Shandong brand exhibition” by the Shandong Provincial Department of Commerce. Based on Shandong, a large province of food production and consumption shows the elegant demeanour of the food industry. The total exhibition area is more than 490,000 square meters, the total number of exhibitors has reached more than 21,600, a total of 690,000 professional visitors have been organized and attracted, the total amount of transactions is 21.6 billion yuan, and more than 120 times of summit forum and theme activities have been successfully held. Promoting the development of China’s food industry has made due contributions.

The 2nd RCEP (Shandong) Import Expo

The 2nd RCEP (Shandong) Import Expo

The 2nd RCEP (Shandong) Import Expo will be held at Linyi International Expo Center from August 19 to 21. 2022. It will set up three pavilions, including RCEP International Pavilion. RCEP Brand Pavilion and RCEP Quality Products Pavilion, with a total exhibition area of 25,000 square meters, equivalent to 1,200 international standard booths. During the same period, the supporting events included the 1st RCEP Small and Medium ­sized Enterprises Forum, Guest Country of Honor Presentation, 2022 RCEP (Shandong) International Cooperation and Exchange Meeting, the 2nd RCEP Live Broadcasting Purchasing Meeting for RCEP Featured Products, Linyi Import Commodities City Purchasing Festival, Promotion Event, will also be held.

Exhibition Data:

Exhibition area (square meters) : 25,000
Exhibitors: 400 plus
Visitors: 30,000 plus
Professional purchasers: 3000 plus
Influencers: 1000 plus

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