Insight into China’s highly anticipated Golden Week national holidays

Shot of Shanghai’s financial district called Lujiazui China’s Golden Week holidays are among the most significant and anticipated times of the year, offering millions of Chinese citizens a rare opportunity for extended travel and leisure. These two national holidays not only highlight China’s cultural heritage but also have a profound impact on the country’s economy […]

Western Confectionery Exports to China: A Growing Opportunity

Over the past year, Western confectionery exports to China have seen significant growth, driven by the increasing demand for premium and diverse sweet treats among Chinese consumers. As China’s middle class continues to expand, so does their appetite for high-quality, international confectionery products. This presents a lucrative opportunity for Western confectionery brands looking to tap […]

Maximizing Brand Impact with KOL Marketing in China

Introduction to KOL Marketing Key Opinion Leaders (KOLs) have become indispensable in China’s marketing landscape. Unlike traditional influencers in the West, KOLs in China are deeply embedded within the culture and digital ecosystem, making them powerful voices that can shape consumer behaviors and drive significant brand engagement. Why KOL Marketing is Crucial in China The […]

FHC 2024 in Shanghai: A Premier Trade Show for the Food and Hospitality Industry

What is FHC? FHC, or Food & Hotel China, is one of Asia’s leading trade shows dedicated to the food, beverage, and hospitality sectors. Launched in 1994, FHC has grown into an international platform that brings together thousands of exhibitors and visitors from across the globe. The event is renowned for its comprehensive showcase of […]

The Jelly Bean Factory ventures into Chinese Market with Sinowei

The Jelly Bean Factory is renowned for its juicy and diverse range of gourmet jelly beans, boasting over 36 mouthwatering flavors that promise a unique taste adventure. Established with a commitment to quality, each jelly bean is crafted to deliver a burst of flavor, using natural flavorings and no artificial colors. Cloetta were keen to […]

Red Band’s Dutch Confectionary expands into China

Red Band is a beloved range of confectionery originating from the Netherlands. Red Band have carved a niche for themselves since 1928, with their distinct and fun range of colourful gummy products. The company caters to a range of flavour preferences and has created a unique candy wonderland which caters to all preferences and is […]

Introducing Knappogue Castle into China’s Whiskey Market

Knappogue Castle Irish Whiskey stands as a distinguished example of Ireland’s rich whiskey-making tradition. Aged meticulously in oak casks, this whiskey presents a complex bouquet of flavors, ensuring a sophisticated sipping experience. The historic Knappogue Castle, (pronounced Nah’ Pogue) translates to hill of the kiss in Gaeilge, adding an enchanting layer. Market Research and Objectives […]

Jawbox Gin: Distilling Success in China’s Premium Spirits Market

Jawbox is a range of premium gins, originating from the heart of Belfast, Northern Ireland. It is renowned for its bold flavor profile, which is achieved through a meticulous process of triple-distillation and the infusion of eleven carefully selected botanicals, including local Black Mountain heather. Jawbox is owned by one of our client companies, Drinksology […]

Hitschies Confectionary expands into China

Hitschies is a vibrant brand of confectionery known for its wide array of colorful, fun, and flavourful candy. Founded by the Hitschler family in 1929, Hitschies have carved a long tradition of sweet innovations for four generations. With presence in other Asian markets, Hitschies’ were keen to establish opportunities in China. Market Research and Objectives […]

Cloetta’s Sweet Expansion into Chinese Market

Cloetta Confectionery, established in 1862 in Sweden, is a renowned European confectionery company that has delighted taste buds for over a century with its wide range of sweets, chocolates, and snacks. Cloetta has introduced a variety of beloved brands which have become household names in over 60 countries. Their team the Netherlands’ works with Sinowei […]