Full-Service Digital Marketing & Social Media

In China, even more than the west, people’s lives are more intertwined with the online world, it is crucial to maintain a digital strategy and online presence. Sinowei digital marketing team can develop and execute an online strategy for your brand(s), from content production, digital marketing, social strategy, website management, and custom tech solutions, we have the ability to reach Chinese consumers online, which is impossible to deliver outside of China. This is because due to Chinese government policy, there are no western social media channels working in China, no Facebook, no twitter, no google etc.

Video demonstration and product reviews in Chinese.


Our Sinowei team can review and record video content which can introduce our client’s company, brand(s) and product(s) in the Chinese language aimed at a Chinese audience. We can also invite representatives from companies to participate in a video marketing interview to allow the company to tell the background story and introduce the company’s products to an audience in China. This will involve introducing and trying out chosen products amongst the participants. Our team simultaneously translate the conversations to Chinese for the Chinese buyers and consumers to understand.

China SEO

WeChat Marketing

Weibo Advertising

Bilibili Marketing

China Email Marketing

Baidu PPC

Chinese Brand Ads

China Market Research

Chinese Ecommerce

Chinese social media marketing

Chinese social media marketing could often serve as one of the most important components of the overall marketing strategy for a brand / product offering. The potential of a message to be shared with friends gives it an additional element of trust – another reason why Social media marketing in China so important.

Sina Weibo is one of the main Chinese social media platforms used by millions of people daily. With the number of DAU (daily active users) reaching 100 million in 2019, Weibo offers an enormous reach for marketers. The platform has positioned itself as a discovery based network which makes Weibo advertising a great connector for brands.
The platform is, in effect, a Chinese Facebook, which is also quite similar to it in terms of advertising options. With Weibo advertising, a specific audience can be targeted based on unique characteristic such as demographics, interests and behaviour.

Weibo advertising and KOLs

Marketing on Weibo can take many forms: from banner ads and post boost in users feeds to engaging with KOLs (key opinion leaders:). At Sinowei, we love Weibo advertising and it is one of our core expertise. We can set up an advertising account, design ads and ads campaigns on behalf of your brand(s) / product(s).


Weibo advertising campaign could often be an effective shortcut to bring traffic to a new Weibo page and quickly gain engaged followers. Engaging KOLs is another social media marketing concept that is somewhat unique to China. In effect, qualified KOL would serve as a bridge between your brand and thousands, or often millions, of subscribers who are tuned to KOLs channel and trust their message.
Finally, the third element of Weibo marketing takes an organic approach of promoting a brand through relevant groups and discussions to draw qualified traffic back to you.

In-Store Product Sampling & Demos

In-Store samplings and demonstrations are a proven way to engage with customers, spread the word about products and services, win new customers and boost sales. Samplings are one of the most effective methods to increase awareness, consumer sentiment and brand loyalty in China.

Sinowei partner with brands and their products, in China to put their samples into the hands of new customers. Sinowei in China, can help boost retail presence and sales, and in the process deepen relationships with retail customers.

We de-risk selling your products in China. Get in touch for a free brand consultation.

en_GBEnglish (UK)