Expanding Castle Brands into China’s Premium Spirits Market

Castle Brands was trading on the New York Stock Exchange until 2020 when they were acquired by Pernod Ricard, one of the largest wine and spirits companies in the world today.The company has a portfolio of premium brands, positioned in the high-end segments of leading internationally recognized product categories. The Objective In 2019, the Sinowei […]

The Tea House – Sourcing Case Study

Gold Well Ltd is a UK company managing the restaurant chain ‘The Tea House’. In an effort to reduce costs, the owner attempted to source furniture and equipment for the restaurant via online marketplaces. With limited information on the suppliers, and concerns on the authenticity of the products, Zoe approached Sinowei to assist. The Objective […]

Happy Monkey Drinks to China Case Study

Happy Monkey Drinks is a line of beverages designed with both taste and health in mind, primarily targeting the younger demographic with their fun packaging and fruit-forward flavors. Each smoothie and milkshake are crafted to offer a delicious way to feed our nutrition, incorporating real fruit juices without the addition of artificial colors, flavors, or […]

Dublin City Brewing Case Study

Dublin City Beer captures the essence of Ireland’s rich brewing tradition, renowned for its innovative approach and memorable taste. Blending classic Irish brewing techniques with a modern twist, this range of quality craft beer pays homage to some of Ireland’s greatest legends. Market Research and Objective China’s market for craft beer has shown promising growth, […]

Britvic Mixers to China Case Study

Britvic plc is a distinguished brand that stands at the forefront of the beverage industry, renowned for its exceptional range of high-quality mixers. With a heritage that spans decades, Britvic has carved a niche for itself by consistently delivering products that enhance the drinking experience, whether they are enjoyed on their own or used as […]