Expanding Castle Brands into China’s Premium Spirits Market

Castle Brands was trading on the New York Stock Exchange until 2020 when they were acquired by Pernod Ricard, one of the largest wine and spirits companies in the world today.The company has a portfolio of premium brands, positioned in the high-end segments of leading internationally recognized product categories. The Objective In 2019, the Sinowei […]

The Tea House – Sourcing Case Study

Gold Well Ltd is a UK company managing the restaurant chain ‘The Tea House’. In an effort to reduce costs, the owner attempted to source furniture and equipment for the restaurant via online marketplaces. With limited information on the suppliers, and concerns on the authenticity of the products, Zoe approached Sinowei to assist. The Objective […]

Happy Monkey Drinks to China Case Study

Happy Monkey Drinks is a line of beverages designed with both taste and health in mind, primarily targeting the younger demographic with their fun packaging and fruit-forward flavors. Each smoothie and milkshake are crafted to offer a delicious way to feed our nutrition, incorporating real fruit juices without the addition of artificial colors, flavors, or […]

Dublin City Brewing Case Study

Dublin City Beer captures the essence of Ireland’s rich brewing tradition, renowned for its innovative approach and memorable taste. Blending classic Irish brewing techniques with a modern twist, this range of quality craft beer pays homage to some of Ireland’s greatest legends. Market Research and Objective China’s market for craft beer has shown promising growth, […]

Britvic Mixers to China Case Study

Britvic plc is a distinguished brand that stands at the forefront of the beverage industry, renowned for its exceptional range of high-quality mixers. With a heritage that spans decades, Britvic has carved a niche for itself by consistently delivering products that enhance the drinking experience, whether they are enjoyed on their own or used as […]

Consul General Zhang Meifang Meets with CEO of Sinowei

On January 28, 2020, Consul General Zhang Meifang met with Gerry O’Reilly, CEO of Sinowei Limited. They exchanged views on the company’s operations in China, business development and other relevant economic issues. Mr O’Reilly said that the Chinese government firmly supports trade liberalisation and economic globalisation, and has taken the initiative to open up its […]

Consul General Zhang Meifang Meets with Representatives of the Northern Ireland Government and Enterprises

The China International Import Expo (CIIE) is an important opportunity to deepen mutually beneficial economic and trade cooperation between China and Northern Ireland. On February 19, 2020, Consul General Zhang Meifang and Gerry O’Reilly, CEO of Sinowei, met with Andrew McCormick, Director General of International Relations of the Northern Ireland Government, Emma Marmion, President of […]

Doing business in a globally connected world

by Gerry O’Reilly – CEO Sinowei The world is inter-connected globally, which we are now only too aware. In 2019 I made a decision to invest in a trading office and showroom in Shanghai, China. So, we hired a crew, designed and fitted out the showroom. In November 2019 we opened our doors, in the […]

China International Import Expo 2020

CIIE 2020 Do you want to join us at our booth at the CIIE or have your products exhibited by us, with our expert team of translators, who can promote your products at the show and also at our showroom, website, WeChat and many more? CIIE attracts importers from every province in China and across […]

China International Consumer Products Expo 2021

Last week, our Shanghai team visited the beautiful island of Hainan to exhibit at the consumer products expo. We launched a number of great brands from Ireland, UK and Europe, new to China. Hainan’s Free Trade Port presents great opportunities for western brands due to lower import tariffs and duty-free allowances given to Hainan consumers. […]