Chewits in China: Sinowei introduces Chewits to Chinese Market

Chewits are a popular brand of chewy, fruit-flavored candies that have delighted taste buds since their introduction in the UK in 1965. Over the years, Chewie the “Chewasorous” has become a nostalgic friend for many, maintaining his charm with both the young and the young at heart who enjoy the irresistibly chewy texture and fruity […]

Cawston Press: Exporting Natural Drinks into Chinese Market

Cawston Press is a UK-based beverage company known for its commitment to crafting refreshingly natural drinks. With their “crisp” and “deliciously tart” flavours, Cawston guides us on a tour of the Great British kitchen garden. Sticking to their promise of “no-jiggery-pokery” since 1986, the company have pressed their passion into over twenty markets and were […]

Bowsaw: Kentucky Tradition Meets China’s Growing Whiskey Market

Bowsaw is a range of American whiskey, honouring the country’s most prominent distilling state. A trilogy of bourbon, straight corn and rye whiskey, Bowsaw embodies the spirit of Kentucky craftsmanship. Using time-honoured techniques, Bowsaw offers a full-bodied experience in every sip. Bowsaw is represented by Drinksology, who were keen to test the market in China. […]

3Leaf Case Study: Irish Dairy in China’s Health Market

3Leaf is a range of nutritional powder made from 100% Irish milk. The brand pays tribute to the supreme quality of Ireland’s dairy produce and our native flora. 3Leaf’s dual lines cater for the specific nutritional needs of both children and adults. With over 24 vitamins and minerals, protein, fiber and several flavours to choose […]

Expanding Castle Brands into China’s Premium Spirits Market

Castle Brands was trading on the New York Stock Exchange until 2020 when they were acquired by Pernod Ricard, one of the largest wine and spirits companies in the world today.The company has a portfolio of premium brands, positioned in the high-end segments of leading internationally recognized product categories. The Objective In 2019, the Sinowei […]

The Tea House – Sourcing Case Study

Gold Well Ltd is a UK company managing the restaurant chain ‘The Tea House’. In an effort to reduce costs, the owner attempted to source furniture and equipment for the restaurant via online marketplaces. With limited information on the suppliers, and concerns on the authenticity of the products, Zoe approached Sinowei to assist. The Objective […]

Happy Monkey Drinks to China Case Study

Happy Monkey Drinks is a line of beverages designed with both taste and health in mind, primarily targeting the younger demographic with their fun packaging and fruit-forward flavors. Each smoothie and milkshake are crafted to offer a delicious way to feed our nutrition, incorporating real fruit juices without the addition of artificial colors, flavors, or […]

Dublin City Brewing Case Study

Dublin City Beer captures the essence of Ireland’s rich brewing tradition, renowned for its innovative approach and memorable taste. Blending classic Irish brewing techniques with a modern twist, this range of quality craft beer pays homage to some of Ireland’s greatest legends. Market Research and Objective China’s market for craft beer has shown promising growth, […]

Britvic Mixers to China Case Study

Britvic plc is a distinguished brand that stands at the forefront of the beverage industry, renowned for its exceptional range of high-quality mixers. With a heritage that spans decades, Britvic has carved a niche for itself by consistently delivering products that enhance the drinking experience, whether they are enjoyed on their own or used as […]

Consul General Zhang Meifang Meets with CEO of Sinowei

On January 28, 2020, Consul General Zhang Meifang met with Gerry O’Reilly, CEO of Sinowei Limited. They exchanged views on the company’s operations in China, business development and other relevant economic issues. Mr O’Reilly said that the Chinese government firmly supports trade liberalisation and economic globalisation, and has taken the initiative to open up its […]